BRAND DESIGNER,
CREATIVE PARTNER

Israel Binder, brand designer and strategist at Lorem Ipsum Creative in St. Louis
Israel Binder, brand designer and strategist at Lorem Ipsum Creative in St. Louis

I believe safe design is invisible design. In a world full of copycats and templated aesthetics, the biggest risk a business can take is blending in.

That’s why I don’t just make things look good—I design for real-world impact. Every color, type choice, and packaging detail is rooted in creative strategy designed to give your brand a distinct market advantage.

No agency politics, no generic templates, and no BS. Just a direct, high-collaboration partnership built around turning your vision into a formidable visual identity.

VIEW WORK

NEVER TRENDY, ALWAYS TIMELESS

To me, design is about building brand identities people actually connect with. Often times we get caught up in our own likes and dislikes without thinking about the consumer it is intended for.

I roll up my sleeves, get in the trenches with you, and treat your brand like it’s my own. Exceptional work doesn’t happen through shortcuts—it comes from direct collaboration, radical transparency, and mutual trust.

I care deeply about brand design, but even more about the people behind the brand and their stories. Together let’s create work that challenges the norm and moves your business forward.

LET'S BUILD SOMETHING DIFFERENT

  • “I can't express enough that working with Israel, with Lorem Ipsum Creative, has helped to keep our business moving in the right direction. His professionalism and creativity has kept us top of mind with our customers.”

    —Tammy L

  • "Izzy is great to partner with. He shares creative ideas I don't always think about, his work is delivered not only on point but on time, and he is great at communicating where my projects are. I feel lucky to have a design partner like him."

    —Mark B

  • "Working with Israel has been such a pleasure! He has a rare ability to follow direction while still bringing his own creativity to the table. From the start, he comes prepared with options, which makes collaboration efficient and keeps projects moving. He delivers on time, every time, and the quality of his work is consistently impressive."

    —Anna C

  • "Working with Israel is collaborative from start to finish. He helps bring your vision to life so you can showcase your brand in style. So glad he's helped take my brand to the next level."

    —Lyndsey W

  • "The Process and communication were top-notch. Izzy was able to accommodate all of design needs while communicating professionally throughout the whole process. We will definitely be going to him for future logo work."

    —Drachen K